Ad price and transaction price: different guidelines for the buyer

19/09/2026

Ad price and transaction price: different guidelines for the buyer

Why comparing only active ads gives an incomplete picture.

Seller's offer

The price in the ad reflects the seller's expectation at a certain point. It may include space for negotiations or change as the exhibition progresses. The presence of an advertisement does not confirm that someone has already agreed to buy the property under such conditions.

Completed operation

The price of a registered transaction shows the actual transaction, but also requires context: date, area, type and features of the object. A renovated apartment and a property with a different configuration may not be direct analogues, even in the same building.

Sharing

Active offers provide insight into current selection, while comparable deals provide insight into recent market experience. Do not lump different sources into one average without explanation. To decide on an apartment, it is useful to see both rows and the reasons for the differences, rather than just one spectacular number.

What to check

  • Offer date
  • Analogue characteristics
  • Actual or stated price

Main

Why comparing only active ads gives an incomplete picture.

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